Why would you reg a brand-new domain which is not receiving
traffic If you can reg-and-park one that is receiving traffic???
Every day thousdands of domains are deleted. That means that in the past
they were registered by someone but now they are available again for
registration: They were not renewed by their owners. Fine.
A big part of those domains were receiving traffic from search engines
in the past (and they ´re still receiving it, since most of them they’re
still indexed in Dmoz, Yahoo, MSN or Google), so let’s go for them!!!
Seeking the Traffic Signs…
Now, we’ll see how to evaluate if a domain could be profitable or not.
When finding an expired domain with traffic, you have to evaluate:
Link Popularity
The number of sites that are giving a link to a website.
Criteria: The greater, the better.
Google PageRank
A number (0 to 10) used by google to rank websites.
Criteria: The greater, the better.
Alexa Rank
A number used by alexa to determine the traffic of a website.
Criteria: The lower, the better.
Indexed Pages
Number of indexed pages of the website at the search engines.
Criteria: The greater, the better.
In my opinion, “Link Popularity” (1) is the main factor for getting an expired
domain, and if it has some alexa it’s also great.
Notice: The “Link Popularity” number (also known as “backlinks”) changes
with each search engine. You may see that Google, Yahoo and MSN show
different “Link Popularity” numbers for the same site, and it’s normal.
Expired Domains and PageRank
Expired Domains may loose their PageRank in a couple of weeks (just to say
something). If the expired domain preserve its backlinks (link popularity),
there are high chances that your PR returns.
March 1, 2008
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