new!! ::dharma-putra.com::

If you are already familiar with AdSense and already have an account and a

website, you can probably skip this section. However, if you’ve heard about

this “Google AdSense thing” and aren’t sure exactly how it works or how to

make money with it, then this section is for you.

Let me start with a little history lesson. Don’t worry, it’s not too boring.

Before Google developed the AdSense program, a person or business that

owned a website had four basic ways they could make money with the site:

1. They could sell their own products on the site.

2. They could sell other people’s products on the site.

3. They could sell banner ads to other companies.

4. They could show banner ads from one of the advertising networks.

The first method made the most money, and is still a very common way of

making money online. But it was (and is) the most difficult way to make

money on the web. You had to create a good product that people will want

to buy, and you had to support that product either via email or on the phone

(or both). You had to be able to handle refunds and affiliates (salespeople).

You can’t make everybody happy all of the time, either, so you had to grow

Getting the Most out of AdSense Page 6

a thick skin and not get angry when you read the occasional “this guy and

his product sucks!” post on a forum somewhere. You had to advertise your

product and compete with other people who have similar products. It’s

doable (I know because I do it), and the rewards are great, but it takes a lot

of time and a lot of work.

Number two was easier than number one because you were just an affiliate,

or salesperson. You sold the product but you didn’t handle the refunds, you

didn’t do the support, and you didn’t have to worry about what people said

about you (because who complains about the salesperson?). There was still

a lot of work involved though, because you had to pre-sell your visitors and

learn to write convincing “why you should buy this product” articles. And

you never knew if all of that work would flop because the product just didn’t

sell well, or worse–the company who created the product went out of

business (it happens)!

Number three, selling banner ads on your site, required almost as much

work as number one, because you had to seek out advertisers and handle

their needs and setup scripts to track views and clicks and reporting and it

was just a big hassle.

Number four was the easiest, because all you had to do was drop some code

from the advertising network onto your website and the network would

select ads to show and pay you for showing them. It was easy, but the pay

just stunk unless you had a huge volume of traffic.

Google Adwords Launches the AdSense Revolution

Enter Google AdWords. AdWords are those little ads you see on the right

hand side of the search results when you do a search at Google.com.

Advertisers pay to have their ads shown when people search for the

keywords they want to target. So, for example, if somebody is selling

synthetic engine oil, they would tell Google to show their ad when somebody

searched for “engine oil” or “synthetic engine oil” or other similar keywords.

And they choose how much they are willing to pay every time somebody

clicks on their ad.

AdWords literally exploded a vendor’s ability to sell their products online,

and it quickly grew into a huge money maker for Google. Google wanted to

find more ways to earn money from these advertisers, and they came up

with a brilliant idea: AdSense.

Google said, ‘hey, we’re a search engine, we know how to figure out what a

web page is all about, so why not figure out what a page is about and show

ads related to that page content?’ That’s what AdSense does. Now, instead

of the “synthetic engine oil” vendor only having his ad show on the Google

search results, he could have his ad show up on websites that were about

engine oil or car maintenance or whatever else the advertiser wanted to

target. Every time somebody clicks on one of those ads, the webmaster

whose site the ad is on gets paid a percentage of the click value, and Google

keeps the rest.

This was a huge boon to the small time website publisher. Before AdSense

they just didn’t get enough traffic to sell ad space or for the big networks to

let them in. A lot of the webmasters still had day jobs, so they couldn’t

exactly get into the product creation and selling business, and the didn’t

have the time or money to try their hand at affiliate marketing either. Now

with AdSense they could put up a content site about their chosen subjects

and actually get paid to write about it!

It didn’t take long for webmasters the world over to catch on. There was no

selling, no customer support, no maintenance, no hassle. You didn’t even

have to select which ads to display because Google figured that out for you!

That’s what makes AdSense so wonderful: you can focus on the content of

your sites and on getting people to your sites, and let AdSense take care of

creating your paycheck for you. It’s so easy to do, and it pays well in tiny

markets where you couldn’t get paid before, like with small hobby sites.

Large publishers with thousands or millions of pages spread across dozens

or hundreds of sites were made instantly wealthy due to the program.

AdSense In A Nutshell

So that’s AdSense in a nutshell: you drop some javascript code on your web

pages, Google figures out what ads to show, and when people click on those

ads you earn money. Once a month Google will either send you a check or

make a direct deposit into your bank account for the money that you earned

in the month prior (as long as you’ve earned at least $100). So, for

example, if you earn $1,000 in January, toward the end of February you will

get paid your $1,000. Toward the end of March you will get paid for

February’s clicks, etc.

But you can’t earn a dime without an AdSense account, can you? If you

don’t already have an AdSense account, the next section will tell how to go

about getting one–even if you don’t already have a website.